With regards to keywords, try to use your keywords at the beginning of your title tags and insert your keyword two to three times per page. All in all, on-page optimization is one of the easiest ways to boost your rankings. It’s unreasonable to assume that you will pull top rank in Google for every keyword relating to your industry.
Once claimed, the information you add to your business profile can show up in Google’s search results and in Google Maps. Adding them to your page can help you rank higher for long-tail keywords and potentially improve your Google rankings. This will make our blog post more comprehensive and help us create high-quality content. If the top-ranking pages for your target keyword cover similar subtopics, they’re likely important and what searchers expect to see. In one such audit, I discovered that organic traffic to our post on free SEO tools was declining.
The Vicinity update heavily increased the importance of distance. As you can see on the screenshot below, even a poorly filled-out listing can get into the local pack if it is located close to the searcher. Together with the Vicinity update, Google has started testing the new local pack layout in SERPs. So you may come across a wider block with its map on the right and the three local pack results on the left.
Check out top-ranking content on the SERP to see what you’re up against. And look for weaknesses or opportunities you can capitalize on. In the following sections, you’ll learn how to target your chosen keywords effectively. For example, keywords with a score of 0% to 29% are considered very easy or easy to rank for. The tool will present “Broad Match” keywords that contain your starting term or a close variation.
We then looked to see if there was any correlation between time on site and first page Google rankings. Finally, a long URL tends to point to a page that’s several clicks from the homepage. That usually means that there’s less authority flowing to that page. In fact, our linear model predicts a very small relationship between title tag matching and rankings (only a 1% difference between the #1 and #10 result). In fact, when looking at the top 30 results, increasing Content Grade by 1 approximates to increasing rankings by one position. The vast majority of title tags in Google exactly or partially match the keyword that they rank for.
Make sure to add the keyword to the title tag, meta description, and header tags (H1, H2) on each page and post of your site. This will help search engines understand the relevance of your content and improve your site’s ranking. Whether it’s crafting an engaging blog post or optimizing your page titles, we’ve got you covered.
Additionally, consider user intent and continuously refine your strategy based on analytics to stay ahead of the competition. Identify authoritative blogs in your niche that accept guest contributions and offer to write a guest post for them. In SEO Anomaly return, you’ll receive a byline where you can include a link back to your website. This not only helps drive traffic but also improves your website’s credibility in the eyes of search engines.
Some content marketers place too much weight on keyword volume. As a result, they go after only the highest volume queries, which can often be very top-of-funnel and competitive. While Google Forms doesn’t include ranked choice voting, you can build something similar with a workaround—or upgrade your forms with Fillout to add ranked choice fields. Before you open another tab and enter one of your target terms, take some steps to ensure that you are getting the most accurate results. Sitechecker offers users a free trial to test the platform before committing.
Remember that Google now uses your site’s mobile version to rank and index it. It’s also essential for your mobile content to be similar to the desktop one. There are 4.32 billion mobile internet users, according to Statista.
A page with a lot of links pointing back to it indicates to Google that the particular page is providing exceptional value, and is coming from a credible website. But one link from one quality domain is much better than multiple links from several low-authority websites. In other words, even if the desktop version of your site is flawless, your search engine ranking could take a major hit if it isn’t optimized for mobile. Most content management systems allow you to make preview and adjustments for mobile/smaller screens.
