You can, for example, check out Loomly, ContentCal, Sendible, and Social Pilot. Not only will they help you with Google My Business specifically, but most of these also integrate with other useful social platforms. So, double-check that all your business details, like contact details, business hours, and address, are correct and complete. According to Google’s help page, relevance and prominence play a key role.
If you’ve implemented the previous steps correctly in our downloadable checklist, this should be pretty straightforward. Before moving to the next step, it’s essential that your content is structured and formatted correctly. This might be the most important step in our downloadable checklist. Here are some real examples of content that is currently ranking in Google’s AI Overviews. These types of articles are straightforward and easy for Google to understand. Google is looking for clear and straightforward content for AI Overviews.
For example, there are plenty of mentions of “content marketing strategy” on our blog. For example, all top-ranking results for SEO Anomaly “best headphones” were updated recently. But many top-ranking results for “best parks in london” haven’t been updated for months or even years. This doesn’t matter because it’s not like new parks are built daily.
Google Sheets is pretty powerful on its own, but if you want to take things up a notch, consider exploring add-ons. These are third-party tools that integrate seamlessly with Sheets, offering enhanced functionality and more robust options for ranking and data management. To test this theory, we ran a subset of domains from our data set through Alexa to determine site-wide time on site.
By simply optimizing the titles of your articles, you could see the difference between almost no traffic to lots of free Google traffic. If you are looking for ways to brainstorm for great article ideas, read this. As you can see, when Google has to look at millions of sites all talking about the same thing, its not an easy job; but the below guidelines will help you understand how it all works. With add-ons and scripts, the possibilities are virtually endless, allowing you to tailor your ranking processes to your exact needs and save time on manual tasks.
However, there are certainly more advanced link building tactics to be successful in today’s extremely competitive landscape. The other half is generating highly authoritative and valuable inbound links from third-party websites. Determine the page that you want to rank for each keyword target, and then figure out a way for your title to stand out from all the others. Make sure that your site has a solid website structure, fix any broken links, and resolve any duplicate content issues. Set a solid foundation for yours by resolving any technical issues that may diminish your organic keyword visibility. Cross-referencing your organic keyword research with paid advertising data can also help uncover new opportunities and fill gaps.
